When it comes to Web 2.0, there is a name that walks hand-in-hand with this concept: O’Reilly Media. Originally formed in 1978 as a technical writing consultancy, O’Reilly Media has grown to one of the most prominent technical information publishing companies, providing books, magazines, online services, and conferences focusing on innovations and developments in technology. The animal woodcuts featured on their books have become a hallmark of one of the most reliable resources on electronic expertise and technological trends.
O’Reilly is the birthplace of the term Web 2.0; founder Tim O'Reilly gave the name and definition to this nebulous concept in a 2005 conference. To check out the conclusions and findings of this summit, visit What Is Web 2.0 on O'Reily's site.
Knowing how the Web 2.0 label started is a good starting point for understanding how to use the technology today. In the Web 1.0 days, it was enough if your company's website declared your its presence to the world. Soon that was not enough - your site had to provide interaction for customers as part customer retention. Now, with Web 2.0 your site must do more - be an influence source on other sites, engage your customers, and help customers attract other customers to you. Can a mere website bear the weight of this responsibility?
To close the circle, refer back again to O'Reilly. Their technical manuals are industry standard for determining how to implement and create sites that can meet the demands of the Web 2.0 era. If you're having trouble with some new fangled website feature, they have the resources to help - from Podcasting Hacks to Wikipedia: The Missing Manual they'll have you covered.