Tuesday, July 1, 2008

Whirlpool as a solution provider

Despite its long association in the consumer's mind with big white appliances, Whirlpool has been producing a wide variety of products that can be found in just about every room of one’s home and in many colors. However, one of the most interesting features the company now offers is its series of podcasts. One might assume that any podcasts found on the Whirlpool website would inform a consumer how to get their whites whiter with their washing machines or why they really need a water filtration system, but they would be pleasantly surprised to find a variety of features meant to provide solutions information for many family household problems.

The American Family audio podcasts focus on the many issues of raising a family, how to play with your toddler, what your child’s handwriting means, and how to keep your home organized as examples. Because of this socially conscious and innovative effort, we’re highlighting Whirlpool's efforts - check out The American Family at Whirlpool.com.

When it comes to podcasting, the possibilities are endless for both providing information and learning something new. This kind of podcast positions Whirlpool with the customer as a well informed source for household information, reinforcing Whirlpool's market position as a respected manufacturer of home appliances. It also positions Whirlpool as a trusted purveyor of solutions to household problems, rather than a mere peddler of hard goods. Think about how this might apply to your product - can you broaden the appeal by explaining how your product solves a common problem?

1 comment:

Sarah Whelan said...

I think it's great that companies are contributing something to the online community. I've listened to a few of these podcasts and they really do have helpful tips, particularly the segment on traveling with kids.